About

A publication about how B2B companies actually grow

GrowthStackPulse covers the go-to-market stack, from tools to handoffs, and judges each part by what it does to revenue.

Mission

Helping B2B teams put budget where revenue follows.

Each piece follows a part of the go-to-market stack past the dashboard and into pipeline, so the next thing a team adds is chosen for what it does to revenue.

Moves a dashboard

  • Rankings
  • Sessions
  • Impressions
  • MQL volume

Moves revenue

  • Pipeline created
  • Win rate
  • Sales cycle length
  • Retained customers

Coverage

Where the coverage starts

Four areas of the go-to-market stack come first, because that is where most of the budget goes and most of the revenue gets decided. Coverage grows from here as the stack does.

Growth Strategy

How B2B SaaS companies acquire and keep customers, and which levers hold up when someone checks the revenue behind them.

MarTech Tools

What tools do in practice rather than on a pricing page, what they cost to run, and what breaks during implementation.

Sales Operations

The plumbing between marketing and sales: routing, data hygiene, handoffs, and the reports people actually act on.

AI & Automation

Where AI genuinely removes work from a go-to-market stack, and where it quietly adds a step that someone still has to check.

Standards

How this is written

Five rules, kept short on purpose. Anything on this list is something a reader can check.

01

Every article carries a byline that resolves to a real person.

Name, background and an outbound profile, not a house account.

02

Claims are sourced.

Each piece links at least two primary sources, and links to the source rather than to someone reporting on it.

03

Every piece is original.

No syndication, no spun variants, no reposting under another title.

04

Prices carry the date they were checked.

Any price quoted for a tool says when it was last confirmed, because pricing pages change faster than articles do.

05

Every piece has to be useful.

Each one is written to help a reader decide something or fix something, and anything that does neither is cut before it goes live.

J

Who writes this

Jakub Zachveja

Founder and editor

Marketing specialist working in B2B SaaS, with a bias toward work that shows up in revenue rather than in visibility metrics. Covers the whole go-to-market stack, from what the tools cost to how the pipeline is run.